TicketCo announced as Elior Champ Rugby’s central ticketing partner

Elior Champ Rugby is delighted to announce TicketCo as the league’s new central ticketing partner.

The new, multi-year partnership will bring every club onto a single platform, creating one centralised fan data source for the league. A first league-wide ticketing deal of its kind in the UK.

Every ticket sold, at every ground, will now feed a single, centralised data source held by Elior Champ Rugby and shared with its clubs, providing more information and insight on their fanbase. For the first time, a UK professional league will see its supporters through one lens.

The partnership is built on TicketCo’s vision to deliver the best fan journey in sport. As the fastest-growing sports ticketing platform across the United Kingdom and Ireland, TicketCo combines advanced, mobile-first ticketing technology with powerful data and marketing tools that put the fan at the heart of every decision.

Simon Gillham, Chair of Champ Rugby Board, said: “Following a successful 25-26 season, awareness and attendance is growing in Elior Champ Rugby, and for the first time, all of our fan data will sit in one place, providing us with the opportunity to understand our supporters as one league.

“We have big ambitions over the next few years, and we wanted a partner with the technology and experience to match. TicketCo tick those boxes and we’re looking forward to working with them.”

Clare Kenny, Chief Commercial Officer and Board Member at TicketCo, added: “Most leagues talk about growing the game. Champ Rugby has done something about it. Bringing an entire league onto one platform, with one centralised source of fan data, is a first in the UK, and it is a statement of intent.

“Ticketing is no longer just about getting people through the turnstile. It is the richest source of insight a sport has about its fans, and the most direct lever a club has on its revenue. Yet most of that insight sits in silos, club by club, and is never joined up. Centralising it across a whole league gives every club access to the kind of data and tools usually reserved for the biggest names in sport.

“We will measure this partnership in full stands and healthier club finances, not in tickets processed. Our success is tied to the clubs’ success, and we’re proud to be building it together with Champ Rugby.”